Corporate Culture

Corporate Mission: Contribute to fine wine and enjoy life

Corporate Vision: Be the most popular and respected liquor company in China

Corporate values: Be a real person, brew fine wine, be good at it, and help the world

Corporate ecology: people are upright, fair and just, and clean and upright

Corporate strategic path: Masters and intelligent enterprises, cross-border integration, structural optimization, and human-job interaction

Production concept: demand quality from production, taste from quality, style from taste, and style from style

Market philosophy: Customer’s demands are our wishes, and customer’s interests are our value.

Behavior concept: Everyone is the brand of Yellow Crane Tower, everyone is the image of Yellow Crane Tower, everyone is the role model of Yellow Crane

Implementation philosophy: never slacking off for a day, never letting go; only finding ways to succeed, not making reasons for failure

Team philosophy: unity, simplicity and efficiency, responsibility and loving

Enterprise employment standards: Talent is more important than products, growth is more important than success