Company Profile

Gukai Group Huanghelou Wine Co., Ltd. is a large liquor enterprise integrating R&D, production and sales. It has three major bases in Wuhan, Xianning and Suizhou, with more than 2,000 employees. In 2016, Huanghelou Wine and Gujing Gongjiu, the "Eight Old Famous Wine in China", officially launched strategic cooperation, creating a new pattern of "China's Double Famous Wine".

Huanghelou wine has a long history. In 223 AD, there was an allusion of "drunk and water pouring on all ministers": In 1898, Huguang Governor Zhang Zhidong presented the wine to Emperor Guangxu, and was named "Tianchengfang", which means "Good wines are natural, and the country is rich and the people are strong"; in 1952, a state-owned Wuhan winery was established; in 1979, the output exceeded 10,000 tons, becoming the largest winery in the country at that time; in 1984, the fourth National Evaluation Conference was awarded the title of "China Famous Wine"; in 1989, the fifth National Evaluation Conference won the title of "China Famous Wine" again; in 2006, it obtained the "Pure Grain Solid Fermentation" logo certificate: in 2011, it was recognized as a "Chinese Time-honored Brand" brand by the Ministry of Commerce: in 2017, it was recognized as a "China Famous Trademark Office" by the Trademark Office of the State Administration for Industry and Commerce.

Currently, the company's main product series include Daqingxiang series, Chenxiang series, ecological raw pulp series, and Building series. Among them, the Daqingxiang series has inherited the century-old Hanfen wine brewing technology and has won wide praise from the market once it was launched; the Chenxiang series is loved by consumers for its excellent quality of "more elegant aroma, softer entrance, and smoother aftertaste". It has achieved three major upgrades of "quality, taste, and packaging", which is more fragrant and soft and not overwhelming, and is a new choice for wedding banquet wine.
As a famous Chinese liquor brand, the products are sold overseas.

In recent years, the company has increased investment in infrastructure and technology research and development, and accelerated the construction of talent cultivation and management system. At present, the company has more than 30 technical talents including national liquor judges, senior engineers, and senior brewing technicians.

Huanghelou Liquor Industry adheres to the corporate value of "being a real person, brewing fine wine, making good use of itself, and helping the world". With the production purpose of "demanding quality from production, taste from quality, style from taste, and style from different styles", it strives for excellence in product quality and brand building, pursues excellence, and strives to be a popular and respected liquor company in China. In the future, it will implement the "double-famous wine matrix, dual market resonance, and dual brand driving" strategy with Gujing Gongjiu to achieve the goal of reviving famous liquors in Huangshenglou Liquor.